FULL PITCH:
Around the World Beauty Presents The Global Beauty Journey
A Makeup Artist Discovering Beauty Through a Global Lens.
LOGLINE:
From the markets of Marrakech to the salons of Harlem, we uncover how beauty transcends borders, honoring the rituals, artisans, and women who keep these traditions alive.
The Global Beauty Journey is a celebration of women’s beauty rituals around the world. In this docu-series, the show’s host, a celebrity makeup artist and Global Beauty Expert, will bring viewers on a multi-continent exploration of beauty treatments and adornments, showing that beauty is always more than skin deep.
This is beauty that tells a story rooted in culture, crafted with intention, and celebrates beauty in all its forms, people, and colors, one destination at a time.
ABOUT OUR AROUND THE WORLD BEAUTY DOCU-SERIES: THE GLOBAL BEAUTY JOURNEY (8 EPISODES)
Beauty unites us.
The Global Beauty Journey is an eight-part global documentary series exploring beauty as culture, ritual, and identity. Led by celebrity makeup artist and travel host Stephanie Flor, the series journeys across continents to uncover how beauty practices—past and present—express community, spirituality, resilience, and self-definition. Through intimate storytelling and immersive visuals, the series reveals that beauty is never just aesthetic—it is ancestral, political, and deeply human.
The Global Beauty Journey is a cultural connection (especially for Multi-Cultural Viewers) that make beauty a shared and transformative experience.
Adornment is an irresistible human impulse; we use makeup to tell a story about who we are, and perhaps who we want to become.
Our eyes, lips, hair and skin broadcast vital details about the real stories that reflect our identity and culture.
What can our beauty rituals teach us?
What can we learn about beauty from each other that unites us as common thread?
The Global Beauty Journey celebrates global beauty and amplifies voices often overlooked by the West, leaving audiences inspired for the next destination.
Hosted by Stephanie Flor, a celebrity makeup artist with deep roots in cultural storytelling, the series blends travel, anthropology, and visual artistry. Flor approaches beauty with both technical expertise and cultural curiosity, moving beyond trends to uncover meaning. In each episode, she immerses herself in a different region, collaborating with local artisans, historians, healers, and culture-bearers who share beauty traditions passed down through generations.
Rather than positioning beauty as something to “fix” or perfect, the series reframes it as a living archive of identity, resistance, care, and creativity. From sacred pigments and botanical oils to braiding traditions and fragrance-making, these practices reveal how beauty is inseparable from land, labor, and lineage.
Visually rich and emotionally grounded, The Global Beauty Journey sits at the intersection of culture and craft—akin to Salt, Fat, Acid, Heat, but told through a beauty and identity lens. The series aims to broaden ideas of beauty, and to deepen the audience’s appreciation for their own. In the model of Salt Fat Acid Heat, this show is a story of culture told through a beauty lens. Beauty lends itself particularly well to the camera, and the series will feature vivid and colorful imagery to bring the audience along on a sensory journey.
WHY NOW?
The Global Beauty Journey addresses the way beauty has been misunderstood and commercialized, often reduced to surface-level ideals shaped by Western media. As a professional who has spent years within the beauty industry, I’ve seen firsthand how the word “beauty” immediately evokes images of lipstick, anti-aging, and perfection—yet across the world, beauty holds much deeper meaning. The Global Beauty Journey seeks to uncover the ancestral and cultural threads of beauty that have been forgotten in our modern, digital world, overshadowed by fleeting trends and filtered realities.
Through immersive storytelling, the documentary explores how beauty is rooted in identity, spirituality, and connection to the land. We travel to places like Arizona, Mexico,Morocco, Kerala, and Zanzibar—where traditions of beauty are still practiced by women and families who sustain their communities through ethical sourcing and ancestral knowledge. These rituals, from Argan oil production to Shea Butter collectives, reveal that every ingredient on our vanity comes from somewhere, and every product has a story and a human hand behind it.
This project is both globally relevant and urgent. In a time when social media defines beauty through algorithms, The Global Beauty Journey invites audiences to reconnect with the people, places, and cultures that give beauty its true meaning. It reminds us that beauty is not something we put on—it is something that exists within us, and within our shared humanity.
EPISODE BREAKDOWN:
The Americas: Beauty is Sacred
Profound connection between the land and beauty through the sacred landscapes, natural pigments, and artistry of Native American traditions that honor harmony, spirit, and earth.
France & Grasse: Scent of Beauty
Embark on a scent journey through the City of Light, where perfumeries, flower markets, and historic ateliers reveal how fragrance defines the essence of Parisian beauty.
Mexico: Color of Beauty
Celebrate the vibrant Guelaguetza festival, where intricate braids, fragrant flowers, and traditional scents come together in a living tapestry of beauty, community, and cultural pride.
Tanzania & Zanzibar: Root of Beauty
Dive into the coastal world of Zanzibar’s seaweed collectors and journey inland to explore Tanzania’s baobab and moringa oils and the Maasai that embody adornment and tradition.
Morocco: Culture of Beauty
Journey through vibrant souks and riads to see how color, craftsmanship, and culture merge into visual poetry, enriched by the golden glow of argan oil and the artistry of handwoven textiles.
Japan & Kyoto: Art of Beauty
Explore how geisha culture celebrates the harmony between nature and refined simplicity, highlighting the meticulous beauty rituals of beauty and the artistry of Japanese nail culture.
Bali Indonesia: Wellness of Beauty
Immerse yourself in the island’s sacred rituals and lush landscapes that embody spiritual and natural beauty, from traditional Jamu remedies to modern wellness and beauty practices.
India & Kerala: Spirit of Beauty
Discover the timeless beauty secrets of Kerala through Ayurveda, where herbal oils, traditional therapies, and holistic rituals nurture the body, mind, and spirit.
THE FORMAT:
Beauty is a concept that continues to evolve.
In each 45-minute episode, Flor will travel to a new destination to meet local experts and engage with their beauty practices that honor their beauty stories. These fascinating and knowledgeable women introduce the audience to the world of beauty, not just beauty, but cultural, inspired, and integral beauty, connecting them to their history and beauty culture.
From the power of lipstick in Latin America to the ritual of henna in India or the rejuvenation of a sake bath in Japan, each story uncovers how ancient practices shape modern beauty generation after generation.
Our Beautiful Stories:
Flor’s journey in each location will connect past and present, exploring how the birthplaces of specific beauty cultures are flourishing today.
Driven by Curiosity:
The show will be both joyful and meaningful, interweaving playful and serious elements in an engaging, thought-provoking exploration. The series aims to broaden ideas of beauty, and to deepen the audience’s appreciation for their own.
Pushing the Boundaries:
Every episode ends in Flor’s makeup studio, where she reimagines these rituals on models breaking today’s beauty norms. The series will feature vivid and colorful imagery to bring the audience along on a sensory beauty journey.
ABOUT THE HOST:
Stephanie Flor is a celebrity makeup artist, cultural storyteller, and travel entrepreneur whose work sits at the intersection of beauty, identity, and global exploration. Her journey began with a personal search for belonging. Feeling disconnected from her Latina heritage and underrepresented within mainstream beauty narratives, Flor turned to travel as a means of reconnection—exploring beauty traditions across Central and South America and beyond.
She previously hosted Journey to Beauty, a 10-episode digital series for Vivala, where she served as founding creator. Flor is a frequent speaker at The Makeup Show, Women’s Travel Fest, and BlogHer, and has been featured by Marie Claire, Latina Magazine, Glamour, Vogue.com, and Byrdie. Flor currently serves as Beauty Director at Unearth Women, the first travel magazine dedicated to women and marginalized travelers. She also founded Around the World Beauty, a boutique travel company offering immersive cultural beauty experiences globally.
Having traveled to over 35 countries, Flor brings credibility, sensitivity, and lived experience to the series—making her both guide and learner in each story.
DISTRIBUTION AND AUDIENCE:
More now than ever, there is clear public desire for wider representation in beauty. People no longer want to be told what beauty is or should be; they want to define it for themselves. From the launch of Fenty Beauty’s unheard-of 50 skin tone shades, to the popularity of curve model Ashley Graham and hijabi Halima Aden, beauty diversity is here to stay. This series will highlight the vital need for diversity in beauty, focusing on areas of the world that are often overlooked by the West.
Our viewers are multicultural visionaries redefining beauty through the lens of culture, travel, and heritage. Educated and globally minded, they seek authenticity over perfection and value meaningful storytelling that connects beauty to identity.
In January 2025, U.S. beauty advertisers spent $373M on campaigns. Women travelers is a market representing two-thirds of global travelers and worth $19 trillion. In a post-COVID-19 world, with travelers understandably cautious, a travel series like this one provides the satisfying feeling of a novel adventure, and empowers people to see the world for themselves.
Global Nomad- Women Ages 18–34 (30%)
Core beauty-and-lifestyle consumers (Millennials & older Gen Z)
Watch streaming, documentary-style content focused on rituals and travel
Seek connection, education, and inspiration through beauty
Cultural Explorer- Women Ages 35-44 (40%)
Bilingual or cross-cultural audience seeking representation and depth
Engage deeply with cultural beauty stories; likely to share socially
Strong brand loyalty and emotional resonance with heritage themes
Representation, exploration, identity
Heritage Seeker - Women Ages 45+(30%)
Attracted to heritage rituals, global travel, and culture-rich beauty
Interested in experiences tradition, and meaningful storytelling reinvention
Strong purchasing power and engagement with premium content
Spirituality, knowledge
The target distributor for this series has a large audience: NAT GEO, Netflix, Amazon Prime, Hulu, OWN, and CNN Style. Potential funding sources would include makeup brands like Unilever and Clinique with product placement within each episode. Partnerships with Refinery29, PopSugar, Unearth Women, a travel magazine, would provide a cross-platform promotional and audience base.
PRODUCTION:
Once a production company has signed on to produce the show, pre-production would commence. A small production team will travel with Flor, ideally consisting of an all-female team of camera, sound, producer, and talent, to be met with local fixers in each location. Logistical planning will be aided by Flor’s contacts and existing knowledge of each location. A short studio shoot will take place over 3 days, involving different models for each episode.
BUDGET:
Each episode will require a estimated budget of $60,000 including travel and production. A sample line budget can be seen here: https://docs.google.com/spreadsheets/d/1yr6vYlQV0gKeiVYdAs8WDoemgPBr84tQAuXmJX9gss8/edit?usp=sharing
INVESTMENT REQUEST:
We are seeking $550,000 in investment to bring our 8-episode Docu-Series to life. This funding will support production, post-production, talent, locations, marketing, and strategic partnerships—ensuring the series is executed at a premium, network-ready level. Upon request, we can provide a full pitch deck along with a detailed breakdown of project financials.
CALL TO ACTION
The Global Beauty Journey invites purpose-driven brands, companies, and organizations to become collaborators in a global cultural initiative—one that reframes beauty as heritage, identity, and shared humanity.
By supporting this documentary series, partners align with a project that values depth over spectacle and storytelling over trends. This is an opportunity to meaningfully champion diversity, ethical sourcing, sustainability, and cultural preservation—principles that today’s audiences expect from the brands they trust. Rather than traditional sponsorship, The Global Beauty Journey offers authentic integration through narrative-driven partnerships that honor the people, places, and traditions at the heart of beauty.
Supporting this series means investing in education and representation. It means uplifting artisans, culture-bearers, and community-led practices while helping audiences understand where beauty comes from—and who it belongs to. Partners will reach culturally curious, values-driven consumers through a visually rich, emotionally resonant series designed to inspire trust, loyalty, and long-term engagement.
This is not about product promotion—it’s about participation in a deeper conversation. One that positions supporting brands as leaders in cultural responsibility, global awareness, and the future of beauty. This is not about selling beauty—it’s about standing for it.
Together, we have the opportunity to shift the global beauty conversation from consumption to connection, and to leave behind a legacy that honors beauty in its most human form.
